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Sunday 25 September 2011

KPI’s tracing for the Social Media


Social Media to everyone’s tongue is gaining the massive amount of attention on webs as well as great deal of interest from the marketer’s too! Basically complains and worries of those who invest seems to be consistent and valuable: It’s hard to calculate the impact at backhand (Bottom Line). On this point I must forfeit – Social media is great area for the online marketers to grew and stay connected, its value isn't always corresponding with the effort required & even when it is, it's hard to show that point to clients or executives asking for validation.

This slog will help you to take a brief looks at the surrounding problems and some reasonable answers.

Social Media has the analytics problem where as the other sources called ads, campaigns, organic search, book marks, referrals all traffic drive directly converts where as social traffic is short timing known temporary. This leaves marketers struggling to understand the value of these networking sites. High bounce rates, low browse rates and awful conversion rates make social the black sheep of the referring traffic sources.

The world of social started out as one where discussion sites (forums, Q+A, bulletin boards and the like) and the blogosphere reigned supreme. Eventually, consolidation and massive adoption of the major networks took over the hearts and minds of the press, but the social web is still very much alive in the blogosphere and forum world.

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