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Wednesday 2 November 2011

Estimation: SERP Bounce a Ranking Signal or a Quality Factor for SEO?

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There is long discussion or we can say debate on the SEO factors and its tactic methods. Today my opinion is on whether website bounce rate is ranking or quality factors measurement for search engine results. My fact say’s Google does not have any measurement rector scale to track any bounce rate through its Google analytics, toolbar and free wifi. Considering it as the universal ranking signals would be nothing but spy. Google officially has no right to spy on any user internal data world websites, even if everyone allows. SEO now a day’s has been became the major soul to reach to the top position in search engines. While going further to talk about bounce rate and SEO, I have heard from few personality talking and discussion about the SERP bounce rate as the SEO factor. From my side its not possible to reference whether SERP bounce rate is influential SEO factor more to my areas info, Google have never confirmed it. Google use it as quality factors or ranking signals. The Google always has ability to tract the user behavior and taste.

We can make it confirm from Google new launching of “Block all Site Result” which is available when people logged in and make a SERP Bounce. Official Google Blog post makes it clear that SERP Bounce is now a SEO Factor.

Major One! What is SERP Bounce?

SERP Bounce in simple language could be figured as incident where people bounce back from website to the Google search result. Google than indentifies and watched like watch dog that whether you came to the search result page. When people open multiple tab and close vise a versa its will count in SERP Bounce.

Coming to Opinion One! SERP Bounce a Ranking Signal or a Quality Factor for SEO?

Years ago I knew with as per my knowledge Google launched WIKI search many professional took it as the important ranking factor but later whole idea and their launches seem to proved as spam identification method for Google spam team. The Recent feature “Block all site results” of Google if for tracking spammy pages and to pinch their Algorithm.

According to Official Saying Google:
“We’re adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google. In addition, while we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.”


Following statement proves that SERP Bounce is not ranking signals signal its SEO Factor to track spam as well as indentify quality and specific domain.

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